London 1st of May 2008
PowerBar Teams up with exciting new MTB endurance race Hit the North: As part of our ongoing development of events partnerships, PowerBar has teamed up with one of the UK’s newest Mountain Bike Endurance Races “Hit the North”.
Kevin Milnes from PowerBar UK said: Endurance event partnerships have always been a core focus for PowerBar. Supporting Hit the North will allow us to reach the real grass roots of endurance mountain biking in the UK. We want to spread the message that sport nutrition is relevant in helping achieve goals for all levels of rider. Hit the North are on the same wave length as they want to attract all levels of competitor.
Andrew Mc Hugh from Hit the North said: Hit the North was founded on the principle that you can achieve whatever you want if you put your mind to it. We wanted an endurance mountain bike race in the North of England… so we organised one. The same can be said for our entrants. Only a handful will get on the podium but everyone will score some sort of personal victory if they really want to whether they are fast or slow, experienced or first timers.
We are delighted that PowerBar wish to be associated with Hit the North as part of their ongoing program of involvement with grass roots endurance sport.
